AI Insights · Timothy · April 2025
Top 5 Free-to-Play Games Performance in Australia Q1 2025
Explore the trends in downloads, revenue, and active users for Australia's top free-to-play games in Q1 2025, based on Sensor Tower's data.
In the first quarter of 2025, the top free-to-play games on a unified platform in Australia demonstrated diverse trends in downloads, revenue, and active users. Here's a detailed look at their performance.
Block Blast！ from Hungry Studio showed a declining trend in weekly downloads, beginning the quarter with approximately 122K and ending with around 38K. Active users fluctuated but maintained a range between 750K and 970K.
Roblox, developed by Roblox Corporation, experienced a significant drop in weekly revenue, starting from $755K and descending to $118K by the end of March. Downloads remained stable, hovering around 23K to 39K weekly, while active users saw a decrease from 1.46M to just over 1M.
Pokémon TCG Pocket by The Pokemon Company witnessed peaks in revenue, notably reaching $577K at the end of January. Weekly downloads decreased from 42K to 19K, and active users showed a consistent presence, remaining around 360K to 410K.
Township from Playrix maintained steady revenue throughout the quarter, fluctuating between $215K and $260K. Downloads showed a steady decline, starting at nearly 40K and falling to 17K. Active users varied slightly, maintaining around 160K to 180K.
Vita Mahjong from Vita Studio saw an increase in revenue, peaking at $734 in late March. Downloads increased from 17K to 26K, and active users showed growth, rising from 75K to 119K.
These trends reflect the dynamic nature of the gaming industry in Australia, with varying performances across different metrics. For more detailed insights, Sensor Tower provides comprehensive data analysis.
